But the caption revealing her background makes us create associations. The girl’s name wouldn’t give a dramatic effect to the photo. Steve McCurry took the photo in a refugee camp in 1984. For example, the iconic photo below became famous, and it’s caption only says: ‘ Afghan girl’. You can also identify people who are not famous but important for your photo’s message. Refer to the by saying ‘XY, the second person on the left-hand side’. If you have a group of people and not everyone is relevant, you can identify only the main character(s). Make sure you use the correct spelling! There is nothing more awkward than identifying the wrong person. If your image depicts a famous person or someone important, mention their name. Indian bride getting ready for her wedding 4. Your photograph uses its meaning without a caption. The colour of mourning is white in the country. For instance, a photograph of a funeral in India could confuse people. Such a kiss or a smile.īut language and the cultural background influences the interpretation of your caption. A picture can talk to a broad audience, and there are a few universal signs we all understand. You cannot target every single person with your photo caption. What is their age, interest and nationality? Your audience influences the platform you use and the purpose of your photo caption too. It’s important to know who your photographs talk to. Our Mother’s Day sales start today | Photo credit Matilda Bababeva 5. Whether it is informing, explaining or getting attention. Always consider the message you want to send to your audience. But with the caption, the brand can inform its audience about its midseason sales. Victoria’ Secret models in lingerie have entirely different messages without the photo caption. Your captions might be less about a person in the photo and more about a product. Let’s say you have a business or a brand that you promote with pictures. But you might need to pick one or two goals you want to achieve with your photo caption. We discussed above what a good caption does to your photo. When all you need is a cup of coffee before you start working 6. It creates a feeling of impact and the illusion of being right where the picture happens. Using the present tense makes the photo seem more relevant. Unless you want to use sarcasm or irony on purpose. Don’t try to be funny if the photo is not humorous. Keep in mind that the tone of your image and of the caption should be matching. It should be easy to understand and interpret for everyone. A good photo caption targets a broad audience with various backgrounds. You have to consider the educational level of your viewers. People don’t want to read complicated sentences. Write your caption as if you were talking to a friend or a relative. Use a Conversational Tone and Present Tense But the most readable captions are125 characters or less. For example, Instagram allows 2200 characters. There are researches explaining how many characters work the best for each social media platform. You should consider these when you choose a platform. Social media platforms have different character limits for photo captions. You can also create photo essays and tell longer stories. On your blog or website, you can decide if you want to include the date when you took the picture. If you are uploading photos on your website or a social media platform, you have more freedom. If you are submitting for them, you must follow their rules. There are specific platforms and news services with strict guidelines about photo captions. Is your image displayed at an exhibition? Or will it appear in a magazine? Does it belong to photojournalism? Is it part of a photo essay? Your photo caption’s style and format depend on the platform your picture appears on. Choose a Photo Caption That Fits the Platform That’s the purpose of a good photo caption. You start researching the story and the people’s identity in the picture. Was the couple reunited after the war? What’s their story? If you read about it, you will get surprising details about Albert Eisenstaedt’s photo. Now that you know that the whole country was celebrating, you are eager to learn more. VJ day – Victory over Japan Day, August 15, 1945. When you read the caption, you realise that it captures an important day in history. Or we wonder if they got engaged and that’s why the happy kiss. Without the caption, we could guess whether the couple dressed-up for a costume party. You might be familiar with the image as it is one of the most iconic photographs in history. A good caption can turn an average picture into an iconic and world-known photograph.Ĭonsider the picture of the kissing couple below. It can lead to different interpretations. It explains the story of the photograph and provides context.Īn outstanding photo caption can change the mood of the image. A good photo caption is informative and catchy.
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